UA Adobe Licensing

The University of Arizona provides Adobe Creative Cloud licenses to faculty, staff, and students. Check softwarelicense.arizona.edu for current availability, or contact your department IT coordinator. For Adobe-specific training and support, email adobe@arizona.edu.

Overview & Choosing the Right App

Adobe Creative Suite is powerful — but accessibility doesn’t happen automatically. Each application has different capabilities and limitations when it comes to producing accessible output. Choosing the right tool for the job is the first step.

When to Use Which App

Task Best Tool Accessibility Notes
Multi-page documents (reports, brochures, newsletters) InDesign Best path to accessible tagged PDFs. Use paragraph styles mapped to PDF tags.
Single-page flyers or posters InDesign or Canva InDesign for complex layouts; Canva for quick turnaround. Always provide a text alternative.
Photo editing and image creation Photoshop Output is raster images — accessibility depends on where the image is placed (alt text, context).
Vector graphics, logos, infographics Illustrator SVG export can include accessibility metadata. Always provide text alternatives for complex graphics.
Video production Premiere Pro Built-in captioning tools. Always add and review captions before publishing.
Motion graphics and animation After Effects High risk for accessibility issues (motion, flashing). Always provide static alternatives.
PDF checking and remediation Acrobat Pro Essential final step for any PDF. Run accessibility check and fix issues before distribution.

The Accessibility Workflow

Regardless of which app you use, the workflow is the same:

  1. Plan structure first — Decide on heading hierarchy, reading order, and content organization before designing
  2. Build accessibility in — Use styles, tags, alt text, and semantic structure as you create
  3. Check before export — Use the app’s built-in checks where available
  4. Verify the output — Test the exported file (PDF in Acrobat, video with captions, images with alt text in context)
  5. Provide alternatives — For complex visual content, always provide a text-based alternative

WCAG Criteria That Apply to Creative Content

Criterion Requirement Adobe Relevance
1.1.1 Non-text Content (A) Text alternatives for all non-text content Alt text for images, infographics, charts
1.2.2 Captions (A) Captions for prerecorded audio in video Premiere Pro captions
1.3.1 Info and Relationships (A) Structure conveyed programmatically InDesign paragraph styles → PDF tags
1.3.2 Meaningful Sequence (A) Correct reading order InDesign Articles panel, Acrobat reading order
1.4.3 Contrast Minimum (AA) 4.5:1 for text, 3:1 for large text All apps — check text contrast
1.4.5 Images of Text (AA) Use real text instead of images of text Photoshop, Illustrator — avoid text in images
1.4.11 Non-text Contrast (AA) 3:1 for UI components and graphics Icons, chart elements, meaningful borders
2.3.1 Three Flashes (A) No more than 3 flashes per second After Effects, Premiere Pro

Adobe InDesign

InDesign is the best Adobe tool for creating accessible PDFs — when used correctly. The key is building structure with paragraph styles that map to PDF tags, so assistive technology can navigate your document.

Structure with Paragraph Styles

Why this matters (WCAG 1.3.1): Screen reader users navigate PDFs by heading, just like web pages. Without proper tags, a beautifully designed brochure is an undifferentiated wall of text.

Setting Up Tag Export

  1. Open Window → Styles → Paragraph Styles
  2. Right-click a style → Edit [style name]
  3. Go to Export Tagging tab
  4. Set the PDF Tag for each style:
Paragraph Style PDF Tag Purpose
Title <H1> Document title (one per document)
Heading 1 <H1> Main sections
Heading 2 <H2> Subsections
Heading 3 <H3> Sub-subsections
Body Text <P> Regular paragraphs
List Item <LI> Bulleted or numbered list items
Caption <Caption> Image and table captions
Pull Quote <BlockQuote> Quoted text
  1. Repeat for all styles in your document

Adding Alt Text to Images

  1. Select the image frame
  2. Object → Object Export Options (or right-click → Object Export Options)
  3. In the Alt Text tab:
    • Source: Custom
    • Enter your description in the text field
  4. For decorative images:
    • Check Apply Tag: Artifact (this tells assistive technology to skip it)

Guidelines:

Articles Panel for Reading Order

The Articles panel controls the order in which content is read by assistive technology — critical for multi-column layouts.

  1. Open Window → Articles
  2. Click the New Article icon (+ button)
  3. Name the article (e.g., “Main Content”)
  4. Drag content frames into the article in the order they should be read
  5. For multi-page documents, add frames page by page in reading sequence

Common reading order mistakes:

Tables in InDesign

Exporting Accessible PDFs

  1. File → Export (Ctrl+E / Cmd+E)
  2. Choose Adobe PDF (Print) or Adobe PDF (Interactive)
  3. In the export dialog:
    • Create Tagged PDF
    • Use Structure for Tab Order
    • Set Bookmarks to create from headings/structure
  4. After export, always verify in Acrobat Pro — InDesign export is a starting point, not a guarantee

Pro tip: Export to PDF (Print) for most documents. PDF (Interactive) is for documents with buttons, form fields, or hyperlinks that need to remain interactive.


Adobe Photoshop

Photoshop creates raster images — bitmaps of pixels. The output itself has no semantic structure, so accessibility depends entirely on how the image is used in its destination (website, email, document).

The Photoshop Accessibility Paradox

Photoshop is inherently accessible-neutral: it creates pictures. The accessibility work happens when you place the image somewhere:

Your job in Photoshop is to create images that support accessibility.

Color and Contrast

Text in Images

Avoid text in images whenever possible. Use real HTML text on web pages, real text in documents, and text in email bodies. When text is baked into an image, it can’t be resized, searched, translated, or read by assistive technology.

When you must include text in an image:

Exporting for Web

Social Media Graphics

  1. Keep text minimal and large (can someone read it on a phone screen?)
  2. Ensure high contrast between text and background
  3. Document all text content — you’ll need it for the alt text and caption
  4. Test with color blindness simulation (View → Proof Setup)
  5. Leave space for platform UI elements (profile picture overlays, action buttons)
  6. See the Canva & Accessible Flyers guide for publishing patterns

Adobe Illustrator

Illustrator creates vector graphics — scalable illustrations, logos, icons, and infographics. The SVG export format offers unique accessibility opportunities.

SVG Accessibility

SVG (Scalable Vector Graphics) is an XML-based format that can include accessibility information natively. This makes it the most accessible image format for the web.

<!-- Accessible SVG with title and description -->
<svg role="img" aria-labelledby="chart-title chart-desc"
     xmlns="http://www.w3.org/2000/svg" viewBox="0 0 400 300">
  <title id="chart-title">UA Enrollment by College, Fall 2025</title>
  <desc id="chart-desc">Bar chart showing enrollment. 
    College of Science leads with 8,200 students, followed by 
    Engineering at 6,100 and Liberal Arts at 5,800.</desc>
  <!-- graphic content -->
</svg>
<!-- Decorative SVG — hide from assistive technology -->
<svg aria-hidden="true" focusable="false">
  <!-- decorative pattern or border -->
</svg>

Adding Metadata in Illustrator

  1. File → File Info (Ctrl+Alt+Shift+I / Cmd+Opt+Shift+I)
  2. Add Title — becomes the SVG <title> element
  3. Add Description — becomes the SVG <desc> element
  4. This metadata carries through to SVG export

Exporting Accessible SVGs

  1. File → Export → Export As
  2. Choose SVG format
  3. In SVG Options:
    • ✅ Responsive (scales to container)
    • Decimal Places: 2 (balances precision and file size)
    • Minify: only for production (harder to edit later)
  4. After export, verify the SVG includes <title> and <desc> elements

Creating Accessible Infographics

Infographics are one of the most challenging accessibility problems — they convey complex information visually. Follow these guidelines:

  1. Plan the text alternative first — Write the key message and data points in plain text before designing
  2. Use clear visual hierarchy — Size, position, and contrast to show importance
  3. Don’t rely on color alone — Add patterns, labels, and textures to distinguish data
  4. Include text labels directly on the graphic — Don’t make viewers decode a color legend
  5. Create a companion text version — A structured HTML page with headings, tables, and descriptions
  6. Export at multiple resolutions — Allow users to zoom without quality loss (SVG is ideal)

For complex infographics: Always provide a separate, structured text alternative. A brief alt text like “Infographic showing accessibility compliance data — see full description below” plus a detailed HTML version is the accessible pattern.


Adobe Premiere Pro

Premiere Pro is UA’s recommended video editing platform. Its built-in captioning tools make it one of the most accessible-friendly video editors available.

Why Captions Are Non-Negotiable

Adding Captions — Step by Step

  1. Open the Text panel: Window → Text
  2. Transcribe first: Click “Transcribe Sequence” — Premiere generates an automatic transcription
  3. Review and correct: Read every word. Fix names, technical terms, and misheard words. This is the most important step.
  4. Create captions from transcript: Click “Create Captions” — Premiere generates timed caption segments
  5. Adjust timing: Each caption should:
    • Appear when the speaker starts the phrase
    • Disappear after the last word (with a brief pause)
    • Stay on screen 1–6 seconds
    • Not overlap with the next caption

Caption Formatting Standards

Rule Standard Why
Maximum lines 2 per caption More lines are hard to read quickly
Maximum characters per line 32 Longer lines are hard to track
Maximum reading speed 150–160 WPM Faster rates lose viewers
Minimum display time 1 second Shorter flashes are unreadable
Maximum display time 6 seconds Stale captions confuse viewers
Speaker identification [Dr. Park] or DR. PARK: Essential for multi-speaker content
Sound descriptions [applause] [music fades] Convey non-speech audio information
Music [♪ upbeat jazz ♪] Describe genre/mood, not lyrics unless relevant

Transcription Workflow

For the most accurate results:

  1. Auto-transcribe in Premiere (Window → Text → Transcribe Sequence)
  2. Export the transcript as a text file
  3. Edit for accuracy — fix every error (names, acronyms, specialized vocabulary)
  4. Re-import if needed or edit directly in the Text panel
  5. Create captions from the corrected transcript
  6. Verify timing — play through the video with captions visible and check sync

Exporting Captions

Format Type Best For
SRT Closed captions (sidecar file) YouTube, Vimeo, most web players; user can toggle on/off
VTT (WebVTT) Closed captions (sidecar file) HTML5 video players, W3C standard
Burned in Open captions (part of video) Social media (Instagram, TikTok where closed captions aren’t reliable)

Export closed captions: File → Export → Captions — choose SRT or VTT Burn in captions: In Export settings → Captions → Burn Captions Into Video

Best practice: Provide both a burned-in version (for social media) and a version with sidecar captions (for web and LMS). Closed captions are preferred because users can control appearance (size, color, background).

Audio Descriptions

When visual-only content conveys important information (text on screen, charts, actions without narration), provide audio descriptions:


Adobe After Effects

Motion graphics and animations create the highest accessibility risks in the Adobe suite. Take extra care with this application.

Motion Risks (WCAG 2.3.1, 2.3.2)

Reducing Motion Risks

  1. Analyze your animation for flashing: Use the Photosensitive Epilepsy Analysis Tool (PEAT) or Harding Test to check for dangerous flash rates
  2. Provide static alternatives: For every animation, create a static image version that conveys the same information
  3. Add content warnings: If intense motion is essential, warn users before playback
  4. Support prefers-reduced-motion: When animations are used on the web, respect this CSS media query
  5. Keep motion purposeful: Every animation should communicate something — eliminate decorative motion

Text in Animations

Web Animations (CSS/JS) from After Effects

When exporting animations for the web (via Lottie, Bodymovin, or CSS):

/* Always respect user's motion preferences */
@media (prefers-reduced-motion: reduce) {
  .animation-container {
    animation: none;
    transition: none;
  }
  /* Show the final state or a static alternative */
  .animation-container::after {
    content: '';
    /* static version of the graphic */
  }
}
// Check reduced motion preference in JavaScript
const prefersReducedMotion = window.matchMedia(
  '(prefers-reduced-motion: reduce)'
).matches;

if (prefersReducedMotion) {
  // Show static version, skip animation
  showStaticAlternative();
} else {
  // Play animation
  playAnimation();
}

Adobe Acrobat Pro

Acrobat Pro is the essential final step for every PDF your team produces. Even PDFs exported from InDesign with proper tagging need verification and often remediation in Acrobat.

The Accessibility Check

  1. Tools → Accessibility (or All Tools → Prepare for Accessibility in newer versions)
  2. Click Accessibility Check (Full Check)
  3. Leave all checking options selected (Document, Page Content, Forms, Tables, Alt Text)
  4. Click Start Checking
  5. Review the report — click each issue to navigate to it in the document
  6. Fix issues directly or go back to the source application

Understanding Results

Icon Meaning Action
✅ Pass Meets requirements No action needed
❌ Fail Does not meet requirements Must fix before distribution
⚠️ Needs manual check Can’t be verified automatically You must verify visually/manually
⏭️ Skipped Check was not run Run the full check

Common Issues and Fixes

Issue Where to Fix How
Missing document title File → Properties → Description Add a descriptive title (not the filename)
Missing language File → Properties → Advanced → Reading Options Set the primary language (English)
Missing alt text Tags panel → right-click image tag → Properties Add alternative text description
Wrong reading order View → Navigation Panels → Order Drag elements to correct sequence
Untagged content Tools → Accessibility → Reading Order Draw boxes around content and assign tags
Missing table headers Tags panel → find <TD> that should be <TH> → Properties Change Scope to Row or Column
Empty tags Tags panel → find empty tags Delete empty tags or add content
Missing bookmarks Bookmarks panel Create bookmarks from headings manually

Reading Order Tool — Step by Step

The Reading Order tool is your primary remediation instrument:

  1. Tools → Accessibility → Reading Order (or Set Alternate Text and Reading Order)
  2. The page shows numbered regions indicating current reading order
  3. To fix reading order: Click “Show Order Panel” → drag items up/down
  4. To tag content: Draw a rectangle around untagged content → click the appropriate button (Text, Figure, Table, Heading 1–6, etc.)
  5. To mark decorative content: Select the element → click “Background/Artifact” (removes from reading order)
  6. To fix a figure: Select → click “Figure” → right-click → Edit Alternate Text

PDF Remediation Workflow

For heavily inaccessible PDFs (scans, legacy documents, complex layouts):

  1. Can you go back to the source? Edit in Word/InDesign, fix there, re-export. Always preferred.
  2. Is it a scan? Run OCR first: Tools → Scan & OCR → Recognize Text
  3. Run the accessibility check to identify all issues
  4. Fix in order: Title/Language → Tags/Structure → Reading Order → Alt Text → Tables → Forms
  5. Re-run the check to verify fixes
  6. Manual verification: Navigate the PDF with a screen reader (NVDA or JAWS) to confirm

See the PDF Remediation Guide for detailed walkthroughs.


Accessibility Checklists

InDesign → PDF Checklist

Photoshop / Illustrator — Images Checklist

Premiere Pro — Video Checklist

After Effects — Animation Checklist

Acrobat Pro — PDF Verification Checklist


UA Resources & Licensing

Adobe at UA

Resource URL Description
Software Licensing softwarelicense.arizona.edu Check current Adobe license availability and download links
Adobe Training adobe@arizona.edu Request Adobe-specific training for your team
UCATT Multimedia ucatt.arizona.edu Multimedia production support, captioning assistance, video accessibility
Accessibility Consultation Submit request Get help with accessible document creation and remediation

Adobe Accessibility Conformance Reports

When evaluating Adobe products for procurement, request the relevant Accessibility Conformance Report (ACR):

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